Overview
Impact
Problem
Ideation
Solution
Learnings

A Digital Sports Companion Built for Continuous Engagement

iF Design Award 2025 - Best User Experience
GameSense redefines the fan experience by blending AI, gamification, and social-driven engagement to captivate audiences before, during, and after the game—turning passive viewers into active participants.

Building a White-Label Platform to Accelerate Enterprise Sales

The objective was twofold:
1. Create a future-ready engagement framework aligned with emerging trends in AI, gamification, and monetization.
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2. Equip the pre-sales team with a high-fidelity, scalable prototype that could demonstrably reduce sales cycles and increase conversion in competitive enterprise pitches.
Project Type
Pre-Sales POC
Role
Lead Designer
Duration
May - Jul 2024
Team
9 Designers
my responsibilities

Led End-to-End Product Direction in a Cross-Functional 0→1 Build

Worked across sales, engineering, and leadership to align product direction with technical constraints and enterprise positioning, delivering a scalable, pitch-ready platform.
3 project decisions i took
1. Added Sales & Dev team Into the Design Activities & Process
Aligned feature decisions with technical feasibility and enterprise pitch narratives
2. Skipped Primary Research, Leveraged a Sports Whitepaper↗
Accelerated discovery under aggressive timelines
3. Designed for Sales Conversion, Not Just User Experience
Treated the POC as a scalable pre-sales asset, not a concept prototype
the problem

$40B Invested in Sports Streaming — Yet Engagement Still Peaks Only on Match Day.

Research highlights:

What mega-trends guided our Design Process?

Consumer insights leveraged from the Sports Whitepaper.
Divergent whiteboarding session

Opened the Floor to Tata Elxsi’s 200-Member Design Studio — Letting Sports Fans Explore Without Constraints

Key Outcomes:
1. Identified early opportunity areas for AI and gamified engagement
2. Gathered diverse ideas to enhance the pre, live, and post-match experience
3. Uncovered fan motivations beyond passive viewing — competition, community, and rewards
Creative matrix

Aligning Sales, Engineering, and Design Through a Focused Creative Matrix

Key Outcomes:
1. Generated ideas that balanced innovation with technical feasibility.
2. Aligned concepts with identified mega-trends across the full event lifecycle - pre, live and post-match.
3. Translated prioritised concepts into user stories for rapid prototyping.
rapid wireframing, review & iteration

Building Fast with an Existing Design System to Pressure-Test the Vision with Elxsi Leadership

Key Outcomes:
1. Locked the final scope: a fully clickable, sales-ready infotainment prototype
2. Secured leadership buy-in, unlocking additional UI design support for final build
3. Removed low-value, high-effort features to keep the POC focused and commercially sharp

Key Features of GameSense

Reach out & Say Hi!